London, Nov 22 (IANS) Hip-hop artist 50 Cent was forced to shelve plans to launch a new safe sex campaign after his design for a revolutionary new condom failed to stand up scientifically.

The “In da club” hitmaker admits he wanted to market his own brand of contraception to encourage fans to be responsible in the bedroom because the US-wide ‘Wrap It Up’ ad campaign, which promotes safe sex, was no longer having the same impact on youngsters, reports femalefirst.co.uk.

Hde confesses he wanted to enhance users’ sexual pleasure at the same time by adding chemicals to the condom to boost men’s performance but his idea failed because scientists couldn’t come up with a viable solution.

“I was looking for the opportunity to create a new safe sex campaign. The ‘Wrap It Up’ campaign is something that is used so often, it wasn’t effective anymore. So I thought this is a great opportunity for me to get involved,” he said.

“But it just didn’t work out because I wanted things in it that wouldn’t work. I wanted things that would prolong sexual performance. You could just put it on and just go,” he added.